Building A Local Brand Just Got Easier With Facebook Ads
Facebook Ads Articles – Usually, local businesses think they have a good idea of how to build the local brand. Whether you own a corner pizza shop, a general merchandise store, or some sort of music training or educational service, you’d think that local outreach is the way to go.
You basically would join all sorts of local community groups. People would talk and network, you’d pass out your cards, and sooner or later, enough people will find out what you have to offer. This is how a lot of businesses start; it’s all based on one-to-one, person-to-person interaction.
It should also be obvious what this approach’s key disadvantage is. I’m sorry to report, but not everybody is social. There are people who would like to keep to themselves. It’s perfectly okay to be an introvert. If you’re shy, there’s no shame in that game.
Unfortunately, local business is geared towards socialization. If you’re a shy person, I can understand. Sometimes, interacting with strangers feels like you are gouging out your eyes. It can be quite physically uncomfortable.
I get where you’re coming from. Most people don’t take a social situation like a fish to water. It is no surprise that a lot of local businesses don’t do all that well. Their owners have a good idea of what they need to do, but for whatever reason, maybe it’s personality. Maybe it’s time, maybe it’s other resources. They just don’t get around to doing it. Not surprisingly, they don’t build a local brand.
The importance of building a local brand
So what’s the big deal about building a local brand anyway? After all, there are lots of businesses out there, not all of them are brands. Obviously, they’re successful enough to make it to the next year. So what is the big deal?
Well, here’s the thing; when you run a business, you’re investing your time. You’re focusing on that one business or a couple of businesses and nothing else. What if you could’ve been getting more money doing something else?
This is the concept called “opportunity costs.” Everybody has skills, talents, and value they can contribute to other people. What if the way you’ve chosen to offer your personal value doesn’t pay as much as other alternatives? That’s exactly the situation you find yourself in when you set up a local business that’s not really going anywhere.
Sure, it’s making enough money to pay the bills. It’s breaking even. It gives you a salary that is a couple of notches above minimum wage. But is this really the life you want for yourself? Don’t you want to operate a business that lives up to its fullest potential?
At the very least, you would want to operate a business that serves as many people as possible. right? You want to have a socially impactful business. If that’s the case, you definitely have your work cut out for you if you’re going to do this on a purely local one-to-one, person-to-person basis.
I’m not saying it’s impossible, because businesses do this all the time, but for every one business that is able to pull this off, 99 other businesses don’t. And to make matters worse, roughly 50% of those businesses end up going belly-up.
I know that sounds depressing, but that’s how important branding is. The good news is there’s a shortcut. Using Facebook Ads that are hyper-targeted to your local area, you can build a local brand.
Now, you’re probably rolling your eyes, and you’re probably skeptical about my claim, and I can’t blame you. After all, based on what you’ve seen, local businesses in your area have probably become local institutions precisely because they’ve been networking for so long.
In fact, a lot of these businesses have been referred on a generation by generation basis. People look at them as local landmarks. But the problem is they have a competitive advantage that you cannot pick apart. It’s not like you can easily reverse engineer what they’ve done, and somehow benefit from all that goodwill that they have built up over the generations.
The better way to do this is to use Facebook Ads. People can see that you’re a local business. People can see that you offer the kinds of products and services that fit their interests. Now, does this mean that the first time they see your ad, that they would automatically click? Of course not.
This is called the Rule of Eight. According to many marketing services, prospects have to see an ad at least three times for them to feel that the “know it” enough to want to click it. Once you give them that impression, they would then click on your ad and then find out more about what you have to offer.
Still, when you run these ads, you become a known quantity in your local area. It’s only a matter of time until people show up to your business. That’s how you create a local brand with Facebook Ads.
Turbocharge Your Local Business Facebook Page With Facebook Ads
Facebook is getting greedy. There, I said it. I’m not saying anything revolutionary, or all that shocking. It’s just the absolute truth. Back in the day, people would put up Facebook pages, and they would make bank off of it. How come? Facebook simply didn’t know that they were sitting on a gold mine.
There are all these people using Facebook and seeing ads on the side or on their timelines, and for the most part, this was basically dead inventory. Facebook didn’t know what to do with these spots, and they weren’t really actively selling ads for them.
Forward to today, Facebook is making billions of dollars every single year. They finally got a clue. Unfortunately, for the typical Facebook page, Facebook has been cracking down on the appearance of their posts. Now, if you join 10 Facebook pages, chances are you would only see updates for two of them from time to time. It’s as if you never joined the other Facebook pages.
That’s how tight the organic space inventory for Facebook pages, groups, and other free traffic areas on Facebook. Please understand, I’m not saying that you should stop using Facebook page to organically reach out to your followers. What I am saying is that you should supplement your local businesses’ organic page traffic through Facebook Ads.
You can promote your page to local buyers, and once they like your page, you can then advertise to them via ads. Usually, you would buy boosts for your posts so a lot of your content is more visible to the people who have already liked your Facebook page.
I know this is offensive to a lot of people. I mean, it does sound ludicrous. Think about it, people have already liked your page. They’ve already shown their interest in what you’re doing, and you are paying Facebook just to show them the stuff that they should be seeing in the first place.
After all, they sought you out, and they signed up to your page. Well, it is what it is, and like I said, Facebook has gotten greedy. Another way to read this is that Facebook has essentially gotten a clue as to the commercial power of their inventory.
So however you want to read it, the key is to benefit from it. And the best way to do this is to follow this stripped-down plan.
Promote your Facebook page to your existing local customers
I don’t care how you do it. Put the URL of your Facebook page in every point of contact you have with your existing customer base. When people call you on your phone, make the answering machine talk about your Facebook page.
When people find you on social media outside of Facebook, talk about your Facebook page. When people get a receipt from your business, make sure it contains the URL to your Facebook page. The more you promote your Facebook page, the more local buyers will get a chance to like it.
Once they like it, you can then Facebook Ads in the form of boosts so you are constantly top of mind. This is how you leverage the value of your local customer base.
Post content on your Facebook and boost them
Figure out which content gets the most engagement and make more of them. By repeating all these steps, you get to become more visible with your target customers, and the more visible you become, the more they trust you and the more they will remember you. This can have a snowball effect on the amount of flesh and blood human beings walking through the physical doors of your brick-and-mortar local business.
Use targeted promotions to build up your mailing list
If you’ve done any kind of research on online marketing, you probably have come across the familiar saying, “the money is in the list.” I can’t agree enough. Make no mistake, email marketing blows away the competition year after year. Hands-down, no question about it.
Yes, I am talking about email marketing beating the stuffing out of search engine rankings. Can you imagine that? Search engine rankings can’t hold this candle to the power of email marketing. I can’t even begin to tell you how big of a deal this is because if you think about search engine marketing, it is really nothing short of mind-blowing.
For example, you’re thinking of looking for a new coffee blend, so you go on Google and you type in “roasted coffee” and then the name of your city; let’s say, “roasted coffee Los Angeles.” And then what happens is the first few lines are ads of coffee roasters and other coffee entrepreneurs and impresarios in the greater Los Angeles metropolitan area.
Isn’t that neat? Isn’t that nifty? Basically, at the point of your highest interest, in whatever service or product you are looking for, you get access to advertising offering that thing you’re interested in. It’s as if they are reading your mind.
It is no surprise that conversion rates for highly targeted commercial searches on search engines like Google are through the roof. They make money. That is why people spend billions upon billions of dollars on Google Ads year after year.
Their ad growth rate shows no signs of slowing down. But despite all of this, email marketing is beating the hell out of search marketing. That’s how awesome email marketing is, and that’s why you need to get on this.
I don’t care how small you think your business is. I don’t care how limited your local market may appear to you. If you are not marketing your local business using a mailing list, you are putting yourself at a competitive disadvantage. It is only a matter of time until your competitors leave you in the dust because they have mastered the art of the mailing list.
The power of mailing lists
So what’s the big deal about mailing lists anyway? Why do they produce sales? Why do they produce more sales than search engines? Here’s the thing; when you have an existing relationship with somebody, it’s easier to sell stuff to them. After all, they bought stuff from you. They’ve already consented to receive your marketing materials by joining your mailing list.
In other words, the cheapest form of new business is old business. When people sign up for your mailing list, they are saying to you, in no uncertain terms, that they trust you. They are looking for a relationship. They’re looking to hear from you.
So that’s why mailing lists convert hand over fist. With search engine marketing, you’re basically converting people on a one-time, big-time basis. Basically, it’s a one-time thing, and the next time somebody is looking for something else, they enter into the search engine, and then they convert again.
Not so with a mailing list. You can set up your mailing list to run on autopilot so it’s sending out updates, and every time they like an update they see, they can buy stuff. It is no surprise that people who sign up for a mailing list, end up buying many different products at many different times. The value of each list numbered goes up over time; it’s like real estate.
How to use Facebook to build your mailing list
The great thing about Facebook is that it is a surveillance software. You give away your life the moment you log in to Facebook. Did you know that Facebook is tracking your interests and your psychological profile when you are logged in? That’s right, it keeps track of the stuff you like, the content that you post comments on, and other indirect indicators of your interests.
What do you think it does with this data? It’s not doing it because it has nothing else better to do. It uses this highly complicated information and breaks it down into easy to understand data points, and then blasts it through an advertising-targeting algorithm.
In other words, Facebook’s overarching aim is to create an ad system that seems to read your mind. They haven’t reached the same level as Google, because Google is keyword-driven, but it’s getting there. And the good news is you can use these ads to get into the heads of local people.
Facebook also has a very targeted localization system. Somebody who is a Facebook user in Manila, for example, is not going to ads targeting people in Madrid. So you get to drill down as to the population you want to reach, and then get them to sign up for your mailing list.
The best part of all of this is that Facebook has so much inventory, you can build your mailing list on the cheek, if you use post ads or content ads. Regardless of how you do it, do it today.
Use Ads With Facebook Messenger Integration For Robotic Selling
Would you like to have your own robot salesperson? Wouldn’t that be awesome if somebody is basically selling for you, all day every day? This person doesn’t get tired. This person doesn’t go through any sort of personal drama. This person doesn’t want to start a union. This person doesn’t get hungry. This person doesn’t get tired. All it wants to do is sell sell sell on your behalf.
Isn’t that awesome? Isn’t that the best thing since sliced bread? Before you roll your eyes and dismiss all of this as fantasy, wait up. This already exists. The technology is here. I am of course talking about Facebook Messenger.
You may be thinking, “Facebook Messengers is just that weird icon on Facebook, and when you click it, you can see your contacts, and you can basically chitchat with them and not much else. You can share pictures, you can post files, but what’s the big deal?”
Here’s the thing; Facebook opened its Facebook Messenger architecture to allow for automation. In other words, you can turn Facebook Messenger into a chatbot. Now, if you have been using dating apps like Tiner, you know that some of those hot-looking people are not people at all.
It turns out that when you swipe and you connect with them, they are basically robots trying to get you to go to another dating site. This is old technology, and a lot of this turns on the keywords that you plug into the chat interface.
If they detect a certain keyword, they would give you a certain script. If you change the keyword, or you talk about something else, they would then give you another script. The important thing about this is there is no actual flesh and blood human being behind that other “person.” It’s a robot, and you can scale that up to thousands of different conversations throughout the clock.
This is why chatbot technology is taking the world of digital marketing by storm. You save a tremendous amount of time, you can be in 1 million different places at the same time. What’s not to love? So do yourself a big favor. Regardless of how small your local business is, you can benefit from Facebook Messenger automation. Here’s how you do it.
Incorporate your Facebook Messenger link in all your ads
The first thing that you need to do is to promote your local brand in the form of an ad that opens up Facebook Messenger. Usually, when people promote stuff on Facebook when people click the ad, they go to a piece of content or some sort of conversion page.
The page would tell them “Why do you need to buy from us?” and they also give all sorts of information and details regarding a particular product that they’re offering. That’s how it normally works. But with Facebook Messenger, when people click, they go to a page that talks about how you can help them if they click Messenger, or you can open up Messenger automatically, and you can say, “How can I help you?” or “How would you like to save money on our offerings today?” There would be some opening details, but not much else.
In other words, you’re trying to mimic an actual conversation when somebody calls a support number. When the customer types in a keyword that your chatbot algorithm detects, the bot spits out a particular sales script. If they select another keyword, then the bot spits out another message.
The great thing about this is it helps people. Normally, when people engage with a chatbot, they’re actually looking for basic information; what are your hours? Do you have this type of product? I have a complaint. I want to return something.
And your bot will basically just give them this stock information so you don’t have to. Instead of hiring a call center in the Philippines, India, or elsewhere, your automated Facebook Messenger chatbot would do it for you. And the best part about inbound content is you can then follow up with a sales promo.
This is why Facebook Messenger chatbot is projected to put a lot of call-center workers out of work. This is all automated; this is the future. So make the future work for you by automating branding and the whole selling process using Facebook Messenger bots tied to your actual Facebook Messenger ad campaigns.
Make Your Local Promo Codes Spread Like Wildfire With Local Facebook Ads
Make no mistake, people love using promo codes, they really do. I’m not even just talking about people saving money, I mean that goes without saying. But what’s so awesome about promo codes is that they give people a sense of reward.
It’s as if they were loyal enough to you, to stick to you, and try to keep in touch through your mailing list. When they take that extra step by always be in touch with your brand, you reward them with these promo codes that you obviously don’t share with other people. At least that’s their understanding.
From your end, you want as many people to know about the promo codes as possible because the more people use the promo codes, the more sales you generate. But they don’t need to know that, you can position the promo code as some sort of “special seating” between the elite people who were loyal enough to your brand to sign up for your mailing list and your company.
Little do they know that you’re basically moving heaven and earth to get as many people to know about your promo codes because, hey, you want to maximize your sales. Still, you cannot underestimate the power of this special feeling of being rewarded with some sort of inside info.
You have to understand that at a certain level, regardless of whatever it is you are selling, it’s very easy for your industry to be looked at as essentially generic. In other words, if they have seen your business once, your buyers can get the impression that they’ve seen your type of business everywhere else. This is called the Generic Effect.
It doesn’t matter whether you are selling writing services, or you’re selling coffee. It’s very easy to see that if they can buy it from you, they can buy it from somewhere else. You need something to stand out from the crowd. You need to make your brand appear distinct from the competition.
You don’t want to become another face in the crowd. That’s a losing strategy because ultimately, the discussion will be all about price and not much else. That is a loss indeed. You don’t want to compete based on price, you want to compete based on how special you make people feel, as well as the brand values that your brand brings to the table.
This is not speculation, nor is it just worthless talk. This can make or break your business. Please understand that a Prada bag is not much different from a bag you can bag at a discount store.
Sure, they’re both made out of leather, both have good design, but one bag, by virtue of having a tag that says Prada on it, is worth thousands of dollars. The other bag has the tag that says Made in China and is worth south of 50 bucks. But for all intents and purposes, they are the same.
But people are bending over backward to pay thousands of dollars for that Prada bag. This is the power of branding. This is why you need to make people feel emotionally invested in your brand, and one way to do this is to use local promo codes.
Facebook Ads to the rescue
When you take out local Facebook Ads, you can make your promo codes spread like wildfire. You can promote your promo codes by positioning it as a reward. The key here is to get people to sign up for your mailing list first, and then give them the promo code. That way, it’s perceived as a reward.
People won’t get this impression if you automatically treat everybody the same. There’s no sense of exclusivity. So if you play this game right, you can use fairly cheap local Facebook Ads to turbocharge the popularity of your promo codes.
Get Your Existing Local Customers To Return Again and Again With Retargeting
I don’t know about you, but one of the most frustrating things about running a website is the abandoned shopping cart. I can accept that empty shopping cart. For whatever reason, people are not interested in whatever it is I’m pushing, that’s fine. But there’s nothing more frustrating than getting so close and still coming up short.
It’s as if you moved heaven and earth to get this person off the fence to go through the steps of buying, and at that final moment, they get cold feet. Talk about frustrating, talk about getting so close only to end up where you began.
It’s very easy to see this scenario play out over and over again with completely national businesses. I’m talking about online businesses like e-commerce websites and digital product sites. That’s fairly easy to understand, but this also happens with local businesses.
For example, if you are a dentist in San Bernardino, California, you can use your website to generate appointments. Alternatively, you could be a personal injury lawyer in Fresno. You can have an online appointment form for people who have discovered your website through the internet. So far so good, right?
The problem is they fill out the form, but they don’t click the submit button, or the end up on that page, and for whatever reason, they don’t fill out the form, much less click the submit button. You end up with nothing.
Sadly, the vast majority of local businesses, think this is the end of the story. Too bad, they didn’t make it, better luck next time. It doesn’t have to be the end of the story. Thanks to a wonderful piece of online advertising technology called Retargeting, you can get another bite at the apple.
No joke, you get another bite, and if it doesn’t work, you get another bite after that. This is called ad retargeting or add remarketing. The best part is Facebook Ad network (and I’m not just talking about Facebook itself, but all these other websites that plug into Facebook’s ad ecosystem) will show your ad to people who have actually ended up on that page.
They came so close to becoming your next customer or booking an appointment, but for whatever reason, they begged off. When they go to your website, and then they go back to Facebook maybe two days later, what do you think they’ll see? That’s right, they will see an ad for your business.
This is an effective way of reminding this person that at an earlier point in time, they were very interested in doing business with you. This advertising technology is so effective that it actually resurrects 40% of lost sales.
That is amazing. That can mean the difference between making less than $100,000 a year, or making well over that amount. In other words, it can make or break your local business. This is why you need to get people to return again and again with ad retargeting. It gives them the impression that you’re reading their mind.
Another way this retargeting benefits you is it pushes people further in the conversions funnel. For example, somebody goes to your dentistry website to look for information regarding a certain procedure. Maybe they’re looking for orthodontics. Maybe they’re looking for root canal technology. Whatever it is, they’re just simply looking to get more information.
When you run a retargeting campaign, you can then remind these people about what’s so unique and awesome about your own particular dentistry practice. That’s how you convert tire kickers or information seekers into actual potential appointments.
In other words, you’re pushing them further along in the conversion process. You can do all of these thanks to Facebook. Click here for the framework you need to use Facebook’s ad system to turbocharge your local business’ profitability.
Tap Facebook’s Robust User Profiling System To Turbo-Charge Your Branding
It seems that Facebook could not get itself out of the headlines lately. It’s a very familiar story. It’s been the target of so many lawsuits regarding privacy issues. In the United States, Facebook’s technology has forced Americans to totally revisit what privacy means as a concept.
In Europe, it’s more of a black and white matter. The European Union has put its foot down and has erected several key legal restrictions on what Facebook can and cannot do with data. Back in the day, when people do stuff on Facebook, the data that they produce is viewed as some sort of byproduct.
When you click on the content you like, and you go to websites that interest you, you might think that this is normal behavior, and you might think that Facebook is just being harmless tracking this. It turns out that the Europeans have started looking at this as your property.
This is called your emotional or personal intellectual property. For example, if you post a comment reacting to a certain topic, you are sharing your emotional property. And in European jurisprudence, this is considered so important that people should have some sort of property right over it. While you cannot sell it necessarily, Facebook should have some sort of limitation regarding how they use this type of property. That’s how advanced European law is compared to the United States.
Still, it’s only a matter of time until Facebook’s robust user profiling system will face serious challenges. Please understand that none of this means that the profiling system will go away. That’s good news. Instead, people will just be made aware that once you log in to Facebook, you are giving the platform all sorts of rights about your data.
So basically, there will come a time where people can customize how much access Facebook will have on their data. And if you don’t allow for some sort of minimum access, your only other choice is to not use Facebook at all.
I raised this with you because these legal issues show how robust, far-reaching, and in-depth Facebook’s user profiling technology is. It is no surprise that when people use Facebook and they see certain ads, it’s as if the system is reading their minds. In fact, according to some inside gossip on Facebook, that has been Mark Zuckerburg’s overall goal all along.
He wants an advertising system that is so powerful, so far-reaching that it seems to read the minds of people who find themselves on Facebook. Now, as scary as that may sound if you are advertising a business, this is the best thing sliced bread.
This revolutionizes advertising because your brand only has a hold on certain people with a certain set of needs. If you were to try to connect with those people, it’s like taking shots in the dark. It’s like going around in circles. When you try to do this within Facebook’s technological ecosystem, you have a better chance, because its system is so robust, so comprehensive, and so pervasive that eventually, things line up, and you’ll be able to target specific people with specific interests, with the right ads that plug into your conversion funnel.
It doesn’t matter whether you have a purely national business or a purely local business. Your brand stands to benefit quite a bit using Facebook’s very powerful profiling system. In fact, it is so advanced that this algorithms scare a lot of people. It is downright scary, it’s like a surveillance system.
Everything from your location to your age, to the impact of your age, or your location, and the people you connect with, their political affiliations, even their political opinions. All of these pass through some sort of data profiling system that sooner or later, translates into hyper-intelligent ads.
Use this to your advantage. That technology is already there. To get started on a systematic and methodical way of using Facebook’s advertising system, click here. This is the only basic beginner Facebook Ads blueprint you will ever need to use.
Viralize Your Entry-Level Content With Facebook Ads
One of the most common desires of business owners on Facebook is to post some sort of killer content and wake up the next day, seeing that content goes viral. In fact, you probably have heard that phrase “Go viral” many times over, and the problem is we keep repeating that phrase, and every time its meaning and value go down.
The reason is viralization is not as automatic as you think. A lot of people have this impression that if they just produce the right content, that somehow someway, people will find it and then get so addicted to it, or find it so compelling, that they just have to share it.
I don’t know about you, but that is a surefire way to fail. Viral content doesn’t work that way. You have to understand that according to certain estimates, there are several thousands of hours worth of video content uploaded daily. Also, there are over 2 million pieces of picture and text content uploaded every single day.
And not all of them are bad, not all of them are crappy. Not all of them are weak, shallow, and inconsequential. In fact, a significant portion of this content had a lot of serious planning put into them. But only as a tiny fraction of this material ever manages to go viral.
So it’s not the content that makes something go viral. Instead, it is the network. If you don’t believe me, look at your behavior on Facebook. Chances are you’re following certain pages. Chances are you think certain pages are more credible than others. Maybe they share the same interests as you, or maybe they produce content that you are truly interested in. Maybe you find them dependable and trustworthy as far as their content and editorial policies go.
For whatever reason, you give them the benefit of the doubt. So when they share content that really resonates with you because it fits your expectations, you’re more likely to share their content. Now compare this with random people you find online. They might post really awesome memes, but nine times out of ten, you don’t beat yourself up if you don’t share this material.
A little bit of credibility goes a long way. And this is the secret of viral content marketing on Facebook. It’s all about initial credibility. It’s about the person or brand sharing the content more than the actual intrinsic value of the content itself.
People don’t get this, and this is why they try to create all sorts of awesome memes, and a lot of them are fairly good, I have to admit. But most of them, don’t go anywhere. How come? They didn’t get around to building a solid brand in the first place.
Thanks to Facebook’s robust ad system, you can use build the authority and credibility you need so people would have a high level of trust in your content. Once you’re able to establish that following, people may become so emotionally invested in what you’re doing that they would automatically share your content.
This takes you several steps further towards your goal of consistently publishing content that goes viral. To get the inside scoop on how the Facebook ad system works, and how you as a rookie can launch highly effective campaigns, click here.
This blueprint is written in plain English. It is not intended for geeks or people who live 24/7 on the internet. In other words, it is intended primarily for business people such as yourself. If you’re looking for a quick, easy, and intuitive guide to everything you need to launch a Facebook ads campaign, click here. It’s the only guide you will ever need. It cuts out the fluff, and go straight to the good stuff.
Get Your Website’s Visitors To Come Back With Retargeted FB Ads
I’m sorry to start this article on a depressing note, but I need to do it: Most of the people who visit your website will never come back. I know, and that sounds so sad, so depressing, and so tragic. I mean let’s think about that for a second.
You put in all this time, effort, and energy to drum up all this traffic. Maybe you’ve gone on Facebook pages. Maybe you’ve gone through Facebook rules. Maybe you’ve visited all sorts of forms. Maybe you’ve done the heavy lifting of researching, everywhere and anywhere to drum up traffic.
So all of these people come to your page, and for whatever reason, 99% of them leave immediately. And the ones that do manage to stay, don’t stay around for long. So the tragic conclusion is you have wasted your time.
As depressing as all these sounds, you are not alone. In fact, this happens to most websites. The typical website has a very high bounce rate. This metric measures how quickly people click the back button after they find a website through search engines. It is very depressing.
It is no surprise that most websites don’t make any money. How can they? Most people don’t stick around long enough. Most people forget about these websites after they have found them through search engines or social media.
It’s as if they have instantly become an afterthought, and it’s really hard not to make money in this environment. You’re basically left with a volume gap. If you want to make, let’s say, $10,000 a month, this means that you have to pump x amount of traffic to your website so an x percentage will actually convert to paying customers.
It’s a numbers’ game, and you better have the time, effort, and yes, a large budget to make those numbers happen. Thankfully, there is a better alternative. If for whatever reason you don’t have the budget, the time, and the motivation to play a numbers’ game, there is an alternative.
In my opinion, this is a better option. You see, the old Zen Buddhist saying of “Less is more” is so spot on when it comes to online advertising. You don’t have to drive tons of traffic to your website.
In fact, in many cases, it’s a waste of time. In many cases, those eyeballs that you dragged to your website, are never going to be interested anyway. They have been predestined to get the heck out of your website as soon as possible. You didn’t qualify them.
The better approach is to get fewer people to your site, but make sure you qualify them better. In other words, these are people who are actually interested in whatever it is you are offering. As awesome as targeting is, the vast majority of these people will still not buy anything. Fair enough.
The good news is some of them were interested but they were not ready to convert at that time. Maybe they were too busy. Maybe they’re handling many other things, Maybe they’re just preoccupied. Whatever it is, with a little bit of a nudge, they can convert. Your job is to simply remind them.
As you can tell, this is impossible to do without the right technology. How do you know that the person visited your website, and since they left, how can you remind them? You don’t even know where to find them.
Thanks to Facebook’s retargeting technology, when somebody finds their way to your website and doesn’t do anything, they get to see your ads once they go to Facebook, or to websites, or apps that use the Facebook ad network. In other words, you get to nudge them to come back. You get to remind them of the value that they found on your website in the first place.
You might think that this is a small thing, but according to marketing research, this converts 40% of lost sales. This can mean the difference between making a decent profit and making an awesome profit. This can mean the difference between breaking even and generating a small profit, or going belly-up. The choice is yours.
If you want to know how to run a successful retargeting ad system on Facebook, click here. You will get a blueprint that will spell everything out in plain English. You don’t have to be some sort of computer geek to figure this out. If you’re looking for an easy to understand fluff-free guide, click here.
Get Precious Consumer Intelligence and Feedback Through Incentivized Facebook Ads
If you want your business to be successful, you have to look beyond the usual suspects. What do I mean by “the usual suspect?” Business coaching experts and consultants say that location is everything, a lot of them make a big deal about niches. Others talk about social interaction. A lot of them agree on the importance of brand values.
All of these are important, but without one central piece of information, all of this expert advice would be worthless. I am of course talking about consumer intelligence. You see, people will not put dollars in your hand because they have nothing else better to do.
They’re not philanthropists. They don’t love humanity. They don’t spend money just for the sake of spending money. They’re trying to solve a problem. In other words, people are constantly asking themselves, “What’s in it for me?” In other words, I have needs. I have problems I want to solve, and if your business wants my hard-earned dollars, you better solve those things for me.
That’s the bottom line. The question is how do you get this information? The problem is a lot of small businesses approach this with the “Build it and they will come” mindset. Let me tell you, that is a one-way street to bankruptcy. Don’t even think about it, forget about it, seriously.
No matter how hot an idea is to you, it doesn’t automatically mean that your passion for it translates to other people. There are so many inventions out there that are so awesome to the inventors who came up with them but are absolute duds on the market.
People don’t want to be bothered. Whatever it was being sold, did not connect at a certain level. Did you know that before Steve Jobs rolled out the iPhone, there were many other handheld devices that connected people’s phones with the internet on a 24/7 basis? You probably didn’t know that, because those devices didn’t make much of an impact.
Microsoft poured hundreds of millions of dollars on such devices, and they went nowhere. The genius of Steve Jobs is that he understood the power of tapping, and the power of apps, and open architecture in a mobile device. And that’s what blew up the smartphone market.
I wish I could tell you that he was able to do this all intuitively, but he didn’t. This came from consumer intelligence. When apple polled users of the iPod, they noticed that people who use the iPod touch loved it, and they started thinking, “Why can’t this type of technology be applied to the other things that we normally use? Gadgets like game players, music players, video players, and yes, phones.”
So Steve Jobs thought that one device, united by a touchpad technology, can meet all these needs. You want to watch a video? You can use one device. You want to listen to music? You can use that one device. You want a GPS? You can use that one device. And on and on it goes. What really revolutionized this project was the concept of apps.
I wish I could tell you that this was obvious from the get-go, but when you look at the history of the IOS, which is the operating system of the Apple iPhone, the open app architecture was actually only implemented two or more years after the launch of the first iPhone.
In other words, Apple listened to its customer base, and that’s why it’s one of the most valuable companies in the world. This is how powerful consumer intelligence is. And if you want your business, regardless of how small it is, to succeed, you better start listening to your customers.
At the end of the day, if they don’t like the product or service you are offering, you’re not going to make as much money as you had hoped. That’s the bottom line. It doesn’t matter whether people think your business is some sort of local institution. It doesn’t matter how long your businesses has been around, none of that matters.
What matters is whether you can solve their problems in the here and now. This is why consumer intelligence is so crucial. The good news is Facebook ads can help you make the process of gathering consumer intelligence cheaper, more effective, and more efficient. How? You can run incentivized Facebook ads.
It may seem like a simple contest, but you’re actually pulling them on certain pressure or demand points that you can then correlate with actual market trends. This can enable you to produce better products, roll out better services, and ultimately create a brand your customers can emotionally invest in.
I can’t even begin to tell you how important a brand is. If you’re clueless about this, just compare Joe’s Coffee and Starbucks. It shouldn’t even be close. When you think of Starbucks and you look at the green and white logo of the mermaid, you know that you will have coffee of a certain quality regardless of whether you walked into a Starbucks in Tokyo, or a Starbucks in Lima, Peru, or Pretoria, South Africa.
You have that certain level of dependability. You can look forward to a certain level of quality. That’s how important branding is, but unfortunately, you cannot craft the right brand without proper consumer intelligence, and thankfully Facebook Ads help you get this vital information. Click here to download the only framework you would need to launch successful Facebook Ad campaigns. Regardless of what you need those campaigns for, you can be sure that this guide will help you achieve the success you’re looking for.